Over the past few months, we've missed connecting with friends, colleagues, and families over a cup of coffee in bars, restaurants, hotels and cafés. Fortunately, the hospitality industry is now making its grand return, and at JDE, our priority is to help you prepare for restarting in the "new normal".
Below are some tips to ensure that you can safely welcome your guests back to your business.
Ensure you order your ingredients on time via your usual ordering process. Due to our delivery partners working at maximum capacity, orders may take longer than you are used to. Also, ensure you check the expiration date on your current stock of ingredients to ensure you are able to provide a quality cup of coffee.
Ahead of restarting your business, you can already make some preparations in order to welcome back your guests in the safest way possible:
Make sure you use clear communication to let your guests know what the rules are in your business. Take time to review this communication with your staff and ensure they are comfortable working in this environment. Communicate in different ways, for example, with pavement signs, table cards, and posters. Make sure that the rules are emphasised again in important places, such as the entrance, payment point, and toilets.
In order to continue enjoying a cup of coffee together, we have reviewed the most important guidelines for making a cup of coffee safely. We've put together the tips below to help you ensure the safety of you, your colleagues, and your guests:
For cleaning and using the coffee machine, the advice is:
You can read the NHS's handwashing guidelines here.
Encourage that guests book as much in advance as possible. If you don't currently have a booking system in place, investigate how you can make this possible. This gives you the ability to regulate your occupation rate to ensure the safety of your guests and staff.
Designate a host/hostess who can seat guest, show them the route through your business, and inform them about the measures you are taking to ensure a 1m distance. It is also possible to look at how you can desginate seating areas for different guests, for example, families with children together, the elderly together, and young adults together.
Ordering and serving
Consider the current process for ordering and serving drinks. Ordering could potentially be done via an app, or even a tick-off menu. Serving can be done at a central delivery point or on a serving column next to each table, where guests can take their food and drinks from the tray themselves.
If you have a question about the advice above, please get in touch with us via our contact page.
Think about the order and composition of your menu card. Put the high-margin products at the top, such as the coffee specials, so there is a greater chance they will be chosen. You can also tempt your guests to buyu more by offering combination deals. Many guests may be willing to support you during this difficult time and may be open to purchasing more than usual. Especially since after months of lockdown, everyone is ready to treat themselves!
If you don't currently offer a to-go option, but have the possiblity, consider adding this to your business. This allows you to attract a new target group and generate some extra revenue. Provide a clear path for your to-go guests, so they do not unnecessarily come into contact with your other guests.
Tip: If you offer each drink in three sizes, your guests will tend to go for the middle size.