Today we are proudly introducing White Ox: Crafted with passion.

At Douwe Egberts we have been passionately roasting coffee for over 265 years and our new White Ox heritage blend is a namesake of our roots. Egbert Douwes first sold coffee as one of the daily joys of life from his shop De Witte Os (”The White Ox”) back in 1753.

We have learnt a lot about coffee since then but still hold onto Egbert’s core values and truly believe that coffee is one of the daily joys in life, therefore we are very proud to present to you...White Ox’s Blend No.1, exclusive to the foodservice industry!

Blend No.1, a distinctively bold and dark roasted coffee, is the result of more than 265 years of expertise from past and present master roasters. The expertly blended 100% Arabica, UTZ certified, coffee beans have notes of dark chocolate and crisp red berries. These characteristics make it a perfect base for a wide variety of speciality coffee drinks from an authentic, intense espresso to a smooth, aromatic cappuccino or iced latte. We care about coffee and so White Ox work together with our certification partner UTZ in supporting farmers and preserving the environment.

Our offer is a complete one; from barista training, branded front of house materials and on-trend recipes for menu development, caterers choosing Douwe Egberts’ White Ox - Blend No.1 can confidently serve a great tasting coffee knowing that it has been developed by one of the most recognised global coffee companies drawing upon 265 years of knowledge and heritage.

Want to find out how Douwe Egberts’ White Ox can help to enhance the coffee experience in your business then get in touch. It’s your time to be become part of the White Ox Story. Please visit: or check out our Instagram:


Want to become part of the White Ox story? Get in touch to find out how.