UK Coffee Trends 2020

5 coffee shop trends to pay attention to

Within the coffee market it’s vital to stay ahead of the curve when it comes to consumer trends. Listening and reacting to what’s going on in the current climate is a good way to stay relevant to customers.

To help keep your finger on the pulse, we have pulled together key coffee shop focused trends to give you insight into the minds of consumers.

Indulgence vs. functionality

Indulgence has over taken functionality rising to 60% in 2018 (Allegra World Coffee Portal Research and Analysis, 2019), consumers now enjoy coffee as a luxurious time out from the stresses of everyday life.

Premiumisation and craft coffee

With 43% of consumers likely to pay extra to upgrade to a high-quality drink (Going premium CGA report), operators should tap into this market to increase overall profits. Tapping into trends on creating additional theatre in store and offering a range of options including full alternatives can be simple yet effective ways of providing premium options to consumers and increasing profit margins for operators.

Customisation and personalisation

The rise of dairy-free, additional shots, flavoured syrups and other drink variations, mean that operators can offer a wide and customisable menus, these add-ons also offer opportunites for micro up-selling, boosting profit per serve.

Health and wellness

With 65% of consumers proactively trying to lead a healthy lifestyle (CGA BrandTrack), as an operator you should clearly display low sugar, plant-based and nutritionally rich options to appeal to this audience.

Iced coffee

Iced coffee and speciality coffee consumption growing fast, showing a significant rise of 34% (Allegra – UK Coffee Shop Report – Growing Beverage Products - 2019), with this growth operators should be open to expanding their hot beverage menu and, in spite of cooler weather also include cold alternatives. White Ox can supply recipes on hot and cold coffee combinations to support operators looking to expand their menus.

Keeping up with the latest trends and innovations can be daunting, but by visiting relevant trade shows, conducting social media research and partnering with well-established reliable brands, you can embrace the ever-changing consumer lifestyle.


From developments in coffee styles to the importance of ethical sourcing, the coffee market is becoming an over-whelming place where knowledge is key to remain competitive. By partnering with a reputable brand such as Douwe Egberts’ White Ox, you can receive insightful industry advice straight from the experts that live and breathe coffee daily.


Contact us on 0808 100 1030 or fill out the form below for more information on how White Ox can help you.


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