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Common grounds extended

GROWING TOGETHER TO CREATE A BETTER FUTURE

Uniting Brands for a Better Future

JDE Peet’s Common Grounds programme unites the power of our brands to create positive change for people, the planet, and the future of coffee and tea.

Responsible Sourcing

Responsible Sourcing, means for us that the green coffee we purchase is produced according to industry-recognized principles. Where necessary, we address and improve potential social and environmental issues. Through our Common Grounds programs, we support entire regions, and because our approach is accessible to everyone, we create large-scale impact and contribute to structural systemic change. Our responsible sourcing approach is audited by Deloitte and verified by Enveritas.

Our Common Grounds Programme

RESPONSIBLE SOURCING

SOURCING FOR BETTERWe are championing regenerative agriculture to enhance livelihoods and positively impact our planet.

MINIMISING FOOTPRINT

TOWARDS PLANET POSITIVEWe are striving towards a planet-positive supply chain through innovation and collaboration on sustainable solutions.

CONNECTING PEOPLE

PUTTING PEOPLE FIRSTWe are engaging colleagues and communities through the joy of coffee and tea to support wellbeing and promote equal opportunity.

GB Coffeeberriessustainability

Striving Together on Common Grounds

At JDE Peet’s we are acting intentionally to ensure every cup contributes to a better future. From farmers to consumers, we are championing an inclusive and regenerative ecosystem fuelled by our love for coffee and tea. Common Grounds is comprised of three pillars: Responsible Sourcing, Minimising Footprint and Connecting People and its foundation, Upholding Standards. Bringing all our ongoing sustainability work together under one programme.

Our sustainability so far

83.2%

RESPONSIBLE SOURCING

Working towards 100% responsibly sourced palm oil and green coffee by 2025

79%

Minimising footprint

100% of our packaging designed to be reusable, recyclable or compostable by 2030

41,3%

Connecting people

40% women in leadership positions by 2025

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