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Connecting people

PUTTING PEOPLE FIRST

Our employees drive our success by unlocking the possibilities of coffee and tea to create a better future for people and the planet.

Connecting People across differences

We are deeply committed to diversity, equity and inclusion (DE&I), aspiring to reflect and positively impact the communities we serve. We approach DE&I systemically across our workforce, workplace, marketplace, and supply chain, striving to create an environment where everyone feels empowered to be their authentic selves and where differences are celebrated. Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader certification in 2025 thanks to an unexplained gender pay gap of 0.52%.​ Reached our commitment of 40% women in leadership positions by 2025

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Connecting People with their possibility

Our Talent management approach is essential for attracting, retaining, and developing top talent. We invest in skill development and succession planning to prepare our teams for the future. This commitment to our people is fundamental to our success, as we believe a motivated, skilled workforce fuels innovation and excellence, empowering our employees to unleash their possibility. 5.2% of voluntary turnover in leadership positions

Connecting People with communities

Through coffee and tea JDE Peet’s is proud to play a positive role in local communities around the world. Just as we believe “It is amazing what can happen over a cup of coffee & tea”. We also believe it is our responsibility to bring people together, by engaging with communities through our brands, offering our help, time, skills, and warmth.

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Sustainability stories

Building connection through Friele's community cafes

Since 2007, the Friele brand has supported Kirkens Bymisjon, a large NGO with a broad range of focuses. This organisation works across...

Uplifting local communities with hot coffee and conversation

As a global organisation, JDE Peet’s is proud to create a better future through coffee and tea. This article highlights one such initiative: our monthly TafelCafé at Bremer Food Bank in Germany.

Connecting communities through the joy of coffee and tea

Celebrating Neighbours Day in the Netherlands, this article shows how JDE Peet’s brings its Connecting People commitment to life, uniting communities as part of our Common Grounds sustainability programme.

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